Manager – Branding & Marketing

Job Description:

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Lead Generation- nature and quality of leads and capture inputs from Sales team.
• Marketing campaigns on mail chimp and adding data to mail chimp.
• Analysing the results of mail campaign and share insights with sales team of mail campaign.
• Ideation of different marketing campaigns/competitions and exploration work on research methodologies.
• Reach out to individuals for collaboration with us.
• Designing of mails and posters from branding perspective.
• Organize webinars/events/website for branding and run Student Brand Ambassador Program.
• Fetch parents and students testimonials.
• Assessment of entries for award distribution and Webinar on award declaration.
• Participating in product development, pricing and supporting new product launches.
• Planning and execution of communications and media actions across offline, online and social media.
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keeping up to date with marketing developments and analysing consumer insights as well as competitor strategies. 

Skills Required

• Strong in verbal and written communication.
• Analytical skills and attention to details.
• An understanding of trends and an ability to respond to customers wishes.
• Creativity and an ability to produce innovation and original ideas.
• Team working skills.
• Experience with and an understating of marketing research.
• Time and project management skills, including the ability to work on multiple projects at the same time.